JJDREAMSS
The Academic Record

The thinking underneath
the strategy.

Five graded university essays, recovered and published in full with their marks attached. Written between 2020 and 2021 — political economy, value creation, motivation theory, Brexit and who culture actually belongs to. The arguments the later work is built on, dated and checkable rather than asserted.

Awarded First Class Honours BSc Marketing & Management · Queen Mary University of London
85% BUS220 · 2021 Persuasive Strategies in Marketing · HIGHEST GRADE MAGA Was Never About the Working Class The highest-graded essay. Political economy decoded through marketing theory. What the movement sold, who bought it, and what they actually paid for. Offence intended. Read the essay → 83% BUS130 · 2020 Business in Social & Historical Context Value Creation vs Value Extraction: What Apple Taught Me About Building The distinction between companies that extract value from communities versus those that create it. Shareholder value maximisation and who actually pays the price. Written in 2020. More relevant in 2026 than the day it was submitted. Read the essay → 80% BUS133 · 2020 Organisation Studies The Art of Motivation: Why Managing People Like Machines Doesn't Work Workers viewed as units of production. Brexit. COVID. Global uncertainty. A systematic deconstruction of motivation theory and what it actually costs to treat human beings as variables in a productivity equation. Read the essay → 78.8% BUS244 · 2021 European Business Context What Brexit Taught Me About Going Global Before You're Ready Systemic analysis of political branding failure applied to international market entry. The mistakes a nation made that any ambitious founder should study before expanding. The four freedoms. The hard border. The real cost. Read the essay → 73% BUS233 · 2020 Creative Industries Who Does Culture Actually Belong To? Richard Florida Got It Wrong. Richard Florida's creative class theory under the microscope. Gentrification as a feature, not a bug. The creative economy built on the displacement of the people who made the culture in the first place. The question was never who creates — it was who benefits. Read the essay →

Each essay is published as the original submitted document, unedited, with the mark it received. Marks are per-module coursework marks, not the degree classification — the degree award is stated above, once, exactly.

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