// DREAM PARTNERSHIPS

The Blueprint.

Built with Queen Mary University of London — Careers and Enterprise campaign, 2022.

Still in motion.

JJDREAMSSQUEEN MARY UNIVERSITY OF LONDON
// PRESENTS

"What doors could Queen Mary Careers and Enterprise open for you?" — QMUL Careers and Enterprise / Maia Films / 15 July 2022.

We had some help.

This footage takes me back a few years. Picture a Norwegian exchange student of sorts, hailing from Oslo, mastering London-living during the depths of COVID-19. I was stressing through final exams while simultaneously building an enterprise ecosystem from the ground up — a tough ask, even with the friends I'd pulled in alongside me. Mastering UK-life meant meeting wildly different people; some turned out to be lifelong partners (in crime). We launched our projects. The rest is history, the future, and the very moment you're reading this now. We were invisible — or so we thought — quietly breaking through in a global market before our life-experience had even caught up. That was the iconic brilliance of it all.

And then Queen Mary shifted their gaze toward us. Surreal is the word. An institution known for its prestige and reach choosing to fund what was, at the time, a very small business. Not only that — 1-on-1 support, guidance across multiple courses, continuous backing from multiple departments both privately and publicly. The morale boost arrived right as deadlines were brewing and the cost of living was ever-soaring. Then came the curveball: my team and I were asked to feature in a marketing campaign for the university itself. You couldn't make this up. Barely 20-year-old kids already getting recognition from up high. Credit where credit is due — the vision would not have survived without their octagonal stamp of approval.

The story closes with me completing my exams with First Class Honours, graduating, and watching myself represented on-screen. The diversity, the age-relatability, the entrepreneurial dream — all of it embodied in one blast from the past. The dream was always there, but vision was needed, and Queen Mary's Careers Team provided that at a critical inflection point in my life. What QMUL built in 2022, I'm still building on. Grateful is an understatement.

Four years on.

What QMUL helped me start in 2022 is still building. Below: three decoders, three Norwegian domains — all live. Each takes the same input and reads it through a different sense.

Read the full story on Substack →

And the instruments.

Queen Mary gave the vision its first stamp. Everything after, I built in a studio of instruments. Some are old — a camera, a dictionary, a frozen map of atomic numbers to musical keys. One is new: Claude (Anthropic), similar to the way iron sharpens iron — enabling us to strike with accuracy, never to decide what's true.

Every reading in this estate is deterministic: the same name always lands on the same seat, computed in your browser, no artificial intelligence model involved. The only AI-written words anywhere are the optional DEEP CALIBRATION essays — and they clearly say so, every time. The vision, the receipts, the rulings, and the risk are mine; something I truly relish. Testimony, not prediction.

— the colophon · JJDREAMSS · Oslo · 2026

Production credits.

DIRECTOR / CREATIVE     Laurie Barraclough
PRODUCER                Nadine Aldakheel
DOP / EDITOR            Guy Francis
CAM ASSIST              Lewis Watts
ACCOUNT DIRECTOR        Oliver Knight

PRODUCTION              Maia Films
                        (now Small Films Ltd)

COMMISSIONED BY         Queen Mary University of London
                        Careers and Enterprise

FEATURED                Joshua Arthur (lead)

RELEASED                15 July 2022
RUNTIME                 60 seconds
FORMAT                  1920×1080 / 25fps
  

// THE RECORD · PUBLIC TESTIMONY

DREAM TEAM

213,000 followers. 16M+ engagements. One video alone: 1.5M likes, 8,944 comments. The audience was always there — even during the silence.

213,000 FOLLOWERS 16M+ ENGAGEMENTS 1.5M LIKES · ONE VIDEO 8,944 COMMENTS
Love that ❤️UR TOO FUNNYSAVAGEEEbut u was pullin 10s gBut I love your tiktoksthis is the stuff i like to see on my accountStay strong 🥺💪🏿 You've got this!!! Don't ever give upGuy said nothing but facts ❗❗

ONE VIDEO · 1,500,000 LIKES · 8,944 COMMENTS · THE AUDIENCE NEVER LEFT

Real comments, quoted verbatim from public TikTok & YouTube threads · 2020–2024 · usernames as published · emphasis added.

// INSIGHTS · ONE LIST

THE INSIGHTS LIST the story behind the build 1 OCTOBER 2026

Who builds the estate, and why — dispatches from inside.

ON THE LIST · 1 OCTOBER 2026

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