// DREAM PARTNERSHIPS
The Blueprint.
Built with Queen Mary University of London — Careers and Enterprise campaign, 2022.
Still in motion.
"What doors could Queen Mary Careers and Enterprise open for you?" — QMUL Careers and Enterprise / Maia Films / 15 July 2022.
We had some help.
This footage takes me back a few years. Picture a Norwegian exchange student of sorts, hailing from Oslo, mastering London-living during the depths of COVID-19. I was stressing through final exams while simultaneously building an enterprise ecosystem from the ground up — a tough ask, even with the friends I'd pulled in alongside me. Mastering UK-life meant meeting wildly different people; some turned out to be lifelong partners (in crime). We launched our projects. The rest is history, the future, and the very moment you're reading this now. We were invisible — or so we thought — quietly breaking through in a global market before our life-experience had even caught up. That was the iconic brilliance of it all.
And then Queen Mary shifted their gaze toward us. Surreal is the word. An institution known for its prestige and reach choosing to fund what was, at the time, a very small business. Not only that — 1-on-1 support, guidance across multiple courses, continuous backing from multiple departments both privately and publicly. The morale boost arrived right as deadlines were brewing and the cost of living was ever-soaring. Then came the curveball: my team and I were asked to feature in a marketing campaign for the university itself. You couldn't make this up. Barely 20-year-old kids already getting recognition from up high. Credit where credit is due — the vision would not have survived without their octagonal stamp of approval.
The story closes with me completing my exams with First Class Honours, graduating, and watching myself represented on-screen. The diversity, the age-relatability, the entrepreneurial dream — all of it embodied in one blast from the past. The dream was always there, but vision was needed, and Queen Mary's Careers Team provided that at a critical inflection point in my life. What QMUL built in 2022, I'm still building on. Grateful is an understatement.
Four years on.
What QMUL helped me start in 2022 is still building. Below: three decoders, three Norwegian domains — all live. Each takes the same input and reads it through a different sense.
And the instruments.
Queen Mary gave the vision its first stamp. Everything after, I built in a studio of instruments. Some are old — a camera, a dictionary, a frozen map of atomic numbers to musical keys. One is new: Claude (Anthropic), similar to the way iron sharpens iron — enabling us to strike with accuracy, never to decide what's true.
Every reading in this estate is deterministic: the same name always lands on the same seat, computed in your browser, no artificial intelligence model involved. The only AI-written words anywhere are the optional DEEP CALIBRATION essays — and they clearly say so, every time. The vision, the receipts, the rulings, and the risk are mine; something I truly relish. Testimony, not prediction.
— the colophon · JJDREAMSS · Oslo · 2026
Production credits.
DIRECTOR / CREATIVE Laurie Barraclough
PRODUCER Nadine Aldakheel
DOP / EDITOR Guy Francis
CAM ASSIST Lewis Watts
ACCOUNT DIRECTOR Oliver Knight
PRODUCTION Maia Films
(now Small Films Ltd)
COMMISSIONED BY Queen Mary University of London
Careers and Enterprise
FEATURED Joshua Arthur (lead)
RELEASED 15 July 2022
RUNTIME 60 seconds
FORMAT 1920×1080 / 25fps
// INSIGHTS · ONE LIST
THE INSIGHTS LIST — the story behind the build 1 OCTOBER 2026
Who builds the estate, and why — dispatches from inside.
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// THE RECORD · PUBLIC TESTIMONY
DREAM TEAM
213,000 followers. 16M+ engagements. One video alone: 1.5M likes, 8,944 comments. The audience was always there — even during the silence.
i'm so proud of u
WE LOVE YOU KING KEEP FINDING URSELF 🖤🖤🖤
Baby boy! This will be my favorite tiktok as of NOW 🙌 black is beauty God bless you!
You are a beautiful human being made in the image of God you're beautiful, keep it up with your amazing, works💯❤️
came from your tiktok as a mixed kid who has often felt confused about my identity you are honestly an inspiration
BRO did Nothing But Spoke Facts We Are Here For you This Video was 🔥🔥🔥🔥 Sorry for what Happened Keep Strong sending Prayers To u And your Dad👏 We Love Youu
Met you at the barbershop mate, got my support. All the best.
You can do this. You've made it this far and God will help you get through the rest of the journey with more ease. Keep striving and keep doing you ❤️.
WHERE ARE YOUUU? COME BACK😭
ONE VIDEO · 1,500,000 LIKES · 8,944 COMMENTS · THE AUDIENCE NEVER LEFT
Real comments, quoted verbatim from public TikTok & YouTube threads · 2020–2024 · usernames as published · emphasis added.